Models were seen cradling replicas of their own heads on the Gucci catwalk, in one of Milan Fashion Week's most surreal shows.
The fake heads were eerily accurate, down to the hairstyles and the expressions of those walking in the show.
And the strangeness didn't end there - Gucci's creative director also sent models down the catwalk cradling baby dragons and snakes, and another had a third eye in the centre of her forehead.
All of this was done in a space made up to look like an operating theatre, complete with a table and surgical lights.
Creative director Alessandro Michele said the heads were intended to represent the struggle of finding your identity, and "looking after your head and thoughts".
Vogue editor-in-chief Anna Wintour was among those on the front row - wearing her trademark sunglasses.
The collection took inspiration from many different ethnicities and cultures, with Sikh turbans, south American patterns and embellished headpieces all on the catwalk.
A style note said the designs were to embody Gucci's "pluriverse" concept - and drew inspiration from an essay rejecting the idea of rigid boundaries.